by Angel Lewis | Oct 12, 2021 | Leadership
What does it take for someone to be a leader? Some people believe that you must be born with it. While it may be true that some people possess a natural ability towards leadership, it can be learned. Like anything else, you get better at it with practice. One of the...
by Angel Lewis | Jun 15, 2020 | Community
Long-term customers are one of the most valuable assets that a company can ever have. Why? Because the business that they bring in is both profitable and predictable, which are two P’s that any entrepreneur will want to hear. Unfortunately, converting one-time and...
by Angel Lewis | May 28, 2020 | Tools
To quote the award-winning author, Scott M. Graffius, in his book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions,* “If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of...
by Angel Lewis | May 18, 2020 | Tools
The OKR system stands for Objectives and Key Results. It was developed by Andy Grove for Intel. However, many companies have since adopted the system. This includes industry giants such as Google, among others. Now, what exactly is the OKR system? Well, the basic...
by Angel Lewis | May 11, 2020 | Tools
Key Performance Indicators, otherwise known as KPI, are a valuable tool in helping companies assess their performance. Not using KPIs is akin to consciously walking in the dark. Sure, it’s possible to navigate your way through it. But, why take the risk? Likewise, it...
by Angel Lewis | May 4, 2020 | Tools
ROI, otherwise known as Return of Investment, isn’t just any benchmark. In the eyes of many, it is THE benchmark. It’s the standard measure of success that many use to evaluate the success and failure of their marketing ventures and expenditure. But while ROI is no...
by Angel Lewis | May 1, 2020 | Goal Setting
People dream big all the time. But it’s the people that take action to reach their goals that truly succeed in life. It’s a huge task to take on, but when you break down your journey into simple steps, anything is achievable. Decide on your goal and...
by Angel Lewis | Mar 24, 2020 | Social Media
It doesn’t matter how small or large your business is. It can still even be a start-up. Regardless, what you’ll want to start doing right away is to grow your audience on social media. The best way to do that is to work on your business’s social media profile....
by Angel Lewis | Mar 18, 2020 | Social Media
The advent and subsequent rise of social media websites have made it easier for companies to reach out to their respective target audiences. However, this comes as a double-edged sword. This is because not all social media platforms and websites are worth investing...
by Angel Lewis | Mar 7, 2020 | Community
It’s hard to quantify the value of client loyalty, but for small businesses, it’s everything. Small businesses don’t necessarily have a formal way of appreciating their customers. Nor do you have a loyalty program in place to show your patrons that you value their...