by Angel Lewis | May 28, 2020 | Tools
To quote the award-winning author, Scott M. Graffius, in his book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions,* “If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of...
by Angel Lewis | May 18, 2020 | Tools
The OKR system stands for Objectives and Key Results. It was developed by Andy Grove for Intel. However, many companies have since adopted the system. This includes industry giants such as Google, among others. Now, what exactly is the OKR system? Well, the basic...
by Angel Lewis | May 11, 2020 | Tools
Key Performance Indicators, otherwise known as KPI, are a valuable tool in helping companies assess their performance. Not using KPIs is akin to consciously walking in the dark. Sure, it’s possible to navigate your way through it. But, why take the risk? Likewise, it...
by Angel Lewis | May 4, 2020 | Tools
ROI, otherwise known as Return of Investment, isn’t just any benchmark. In the eyes of many, it is THE benchmark. It’s the standard measure of success that many use to evaluate the success and failure of their marketing ventures and expenditure. But while ROI is no...
